You’ve gotten your author platform started. You have a great website, you’ve started a mailing list, and you’ve even come up with something to offer in exchange for signing up for that mailing list that your target audience can’t resist. That’s all you need, right?
But still you’re discovering that maybe it’s not quite true that if you build it, they will come. You’re at the point where it seems like your platform’s growth has come to a standstill.
Recently, I showed you how to set up an author platform strategy that has the potential to really take off and grow. But, of course, there’s always a period of time once it’s set up while you wait for things to kick into high gear. And waiting isn’t fun. While you wait, you start to second guess if this strategy is actually working, and you kind of start to squirm in your chair as weeks pass without any real indicator that your strategy is a good one.
It’s surprising to me how many authors have been convinced that one of the best ways they can build a platform is simply starting a blog. Nobody tells them what to blog about; just blog about something on a regular (usually weekly) basisand if you build it, they will come.
What doesn’t surprise me at all is how many authors I know who have started the whole weekly blogging thing, then petered off as they realize that they will quickly run out of things to talk about if they write solely about themselves, and that most of their normal readers don’t care about another blog full of writing tips.
And so, my question to you authors is this: Are you happy blogging?
If you’re like me, you’ve read dozens of blog posts promising to tell you the best strategy for how to “grow your author platform.” You’ve probably seen several online courses that promise to show you how to generate more sales for your book if you’ll only shell out enough cash for the course.
And if you’re like me, you’re tired of it. You want to improve your sales. You want to build your author platform. But you haven’t found anything that really works and you’re starting to feel like you’ll never figure it out until you buy someone’s expensive course.
The reason I’m starting this post with this dim picture is because I’m about to tell you about a strategy that has the potential to grow your author platform by leaps and bounds, which in turn has the potential to increase your sales. But I don’t want you to get the wrong idea: This article isn’t going to turn into a sales pitch. This strategy is something every indie or self-published author should know about, and I’m going to tell you about it with no strings attached. Continue reading The Number One Way to Build Your Author Mailing List→
Do you know what onboardingis? It’s a term marketing folks throw around a lot, but not many authors I meet seem to be familiar with it. That’s a shame, since onboarding is usually the difference between losing e-mail sign-ups and keeping them.
While the term onboarding may be new to you, it’s not a difficult concept to master. In fact, I’m pretty sure you’re already familiar with it. So let’s start by defining it, then jump into how you can make onboarding work for you. Continue reading Invite ‘Em In: Onboarding for Authors→
Last time, we looked at the “holy grail” of author marketing: the mailing list. This incredible tool gives you the potential to reach lots of people in one fell swoop every time you launch a new book. It’s like having a built-in line of folks waiting to come purchase the new books you’ve released.
Sounds really great, but you might be wondering exactly how you’re supposed to build up your author mailing list. After all, if you just started one since reading my post a couple weeks ago, you’re probably looking at the number of subscribers and thinking, “Big line of people? This list is so small it’s not worth sending anything to!” And as you start out, that’s how it feels. So today, let’s look at some ways you can build that list into something you feel accomplished about every time to send out an e-mail. Continue reading Ideas for Building Your Author Mailing List→
So far in this series about what “things” an author really needs, we’ve looked at websites and blogs. Today, let’s finish out the triumvirate of oft-recommended author site things with a look at the mailing list.
An author mailing list, in my humble opinion, is one of the most essential tools for both building your audience and selling your work. In fact, I would even rank it above an author website if you had to choose between the two. To be perfectly clear: yes, you do need a mailing list.