Tag Archives: strategy

Five Ways to Grow Your Author Platform

Marketing, , ,

Five Ways to Grow Your Author Platform

Recently, I showed you how to set up an author platform strategy that has the potential to really take off and grow. But, of course, there’s always a period of time once it’s set up while you wait for things to kick into high gear. And waiting isn’t fun. While you wait, you start to second guess if this strategy is actually working, and you kind of start to squirm in your chair as weeks pass without any real indicator that your strategy is a good one.

The good news is that you don’t have to just sit there squirming. There are things you can do while you wait, and some of them can even help your strategy get off and running. Here are five things you can do right now. Continue reading Five Ways to Grow Your Author Platform →

Eight Ways to Engage Your Current Audience

Marketing, , , ,

Engage Current Audience

It’s not uncommon to find authors talking about how they plan to reach new readers. However, the readers you already have are just as important, if not more so. Your fans have already enjoyed your book, and they are capable of spreading the news about it and your future titles far and wide if you give them a reason to be excited about it. And that can lead to new readers.

The problem is that you need to keep your current audience interested while you write that new book. People have short attention spans (squirrel!), so it’s important to remind your audience that you exist every now and then. How do you do that? Here are eight ways you can engage with your fans and keep their attention. Continue reading Eight Ways to Engage Your Current Audience →