Tag Archives: book marketing

How to Optimize Your Amazon Search Keywords

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How to Optimize Your Amazon Search Keywords

You probably know that when you add your book to the Amazon Kindle store, you’re allowed to choose up to seven search keywords to help people find your book. It sounds like a great tool, but how do you make sure the keywords you’ve chosen are going to bring traffic and sales to your book?

I’m here to help! I’ve been through the process of Amazon search keyword optimization with my own books and I’d like to pass along what I’ve learned in this comprehensive article.

We’ll look at what search keywords are so you can understand how they work. I’ll show you a process for checking out your existing keywords to decide if they are performing well for your book. Finally, we’ll look at how you can choose great keywords. Let’s jump in! Continue reading How to Optimize Your Amazon Search Keywords →

Eight Ways to Engage Your Current Audience

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Engage Current Audience

It’s not uncommon to find authors talking about how they plan to reach new readers. However, the readers you already have are just as important, if not more so. Your fans have already enjoyed your book, and they are capable of spreading the news about it and your future titles far and wide if you give them a reason to be excited about it. And that can lead to new readers.

The problem is that you need to keep your current audience interested while you write that new book. People have short attention spans (squirrel!), so it’s important to remind your audience that you exist every now and then. How do you do that? Here are eight ways you can engage with your fans and keep their attention. Continue reading Eight Ways to Engage Your Current Audience →