Tag Archives: platform

The Platform Building Step You're Probably Missing

The Platform Building Step You’re Probably Missing

Marketing, , ,

The Platform Building Step You're Probably Missing

You’ve gotten your author platform started. You have a great website, you’ve started a mailing list, and you’ve even come up with something to offer in exchange for signing up for that mailing list that your target audience can’t resist. That’s all you need, right?

But still you’re discovering that maybe it’s not quite true that if you build it, they will come. You’re at the point where it seems like your platform’s growth has come to a standstill.

What’s missing? In this article, let’s explore the one last step you need to take to make your platform grow. Continue reading The Platform Building Step You’re Probably Missing →

Five Ways to Grow Your Author Platform

Marketing, , ,

Five Ways to Grow Your Author Platform

Recently, I showed you how to set up an author platform strategy that has the potential to really take off and grow. But, of course, there’s always a period of time once it’s set up while you wait for things to kick into high gear. And waiting isn’t fun. While you wait, you start to second guess if this strategy is actually working, and you kind of start to squirm in your chair as weeks pass without any real indicator that your strategy is a good one.

The good news is that you don’t have to just sit there squirming. There are things you can do while you wait, and some of them can even help your strategy get off and running. Here are five things you can do right now. Continue reading Five Ways to Grow Your Author Platform →