So far in this series about what “things” an author really needs, we’ve looked at websites and blogs. Today, let’s finish out the triumvirate of oft-recommended author site things with a look at the mailing list.
An author mailing list, in my humble opinion, is one of the most essential tools for both building your audience and selling your work. In fact, I would even rank it above an author website if you had to choose between the two. To be perfectly clear: yes, you do need a mailing list.
Let’s look at why, shall we? Continue reading Does an Author Really Need a Mailing List?