Do you know what onboarding is? It’s a term marketing folks throw around a lot, but not many authors I meet seem to be familiar with it. That’s a shame, since onboarding is usually the difference between losing e-mail sign-ups and keeping them.
While the term onboarding may be new to you, it’s not a difficult concept to master. In fact, I’m pretty sure you’re already familiar with it. So let’s start by defining it, then jump into how you can make onboarding work for you. Continue reading Invite ‘Em In: Onboarding for Authors