Tag Archives: sales

The Number One Way to Build Your Author Mailing List

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If you’re like me, you’ve read dozens of blog posts promising to tell you the best strategy for how to “grow your author platform.” You’ve probably seen several online courses that promise to show you how to generate more sales for your book if you’ll only shell out enough cash for the course.

And if you’re like me, you’re tired of it. You want to improve your sales. You want to build your author platform. But you haven’t found anything that really works and you’re starting to feel like you’ll never figure it out until you buy someone’s expensive course.

The reason I’m starting this post with this dim picture is because I’m about to tell you about a strategy that has the potential to grow your author platform by leaps and bounds, which in turn has the potential to increase your sales. But I don’t want you to get the wrong idea: This article isn’t going to turn into a sales pitch. This strategy is something every indie or self-published author should know about, and I’m going to tell you about it with no strings attached. Continue reading The Number One Way to Build Your Author Mailing List →

How to Evaluate a Kindle Deal Site Before You Buy a Promotion

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How to Evaluate Deal Sites

Okay, so you’ve decided to take the plunge and pay for a spot on a Kindle deal site. Yay! But now you have to decide which one to choose. And then you notice that they all have different prices, they all claim to be the best, your friends say this one is better, bloggers say you won’t get good results with that one, and on and on it goes.

If your head is spinning, fear not. We’re going to take a look at some ways you can evaluate a deal site before you buy the promotion. Continue reading How to Evaluate a Kindle Deal Site Before You Buy a Promotion →

Five Ways to Promote Your Book for Five Dollars

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Photo credit: Wikimedia Commons
Photo credit: Wikimedia Commons

We’ve talked about how and why to make a budget for promoting your book. We’ve discussed five ways you can promote your book for free. And now it’s time to talk about actually spending your marketing budget.

Today, I’ll give you five promotions you can do for $5 or less. I’ll also include some ideas for how you could spend a little more if you have a larger budget or decide you’d like to borrow from next month’s marketing fund. Let’s jump in! Continue reading Five Ways to Promote Your Book for Five Dollars →

What I Learned From My Amazon Kindle Countdown Promotion

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This past weekend, I experimented with putting Finding the Core of Your Story on an Amazon Kindle Countdown promotion. If you’re not familiar with the program, it’s a feature that Amazon recently added to KDP Select. The idea is that your book goes on sale, counting back up to the normal price over a period of time. So, for example, when I did my sale, I set up five countdown milestones that each lasted 12 hours. My book began the sale at $1.99, then went up $1 every 12 hours until it returned to the usual price of $6.99.

It was a great experience to try out the new promotion option. Some of my author friends asked how it went, so I thought I’d write up some of my takeaways. Continue reading What I Learned From My Amazon Kindle Countdown Promotion →