All right, everybody! Today we’re going to do a little exercise to help you generate a bunch of ideas for you to use to create a target audience for a Facebook or Amazon Marketing Services (AMS) ad. To do this exercise, you’re going to need a piece of paper, something to write with, and a timer.
Got everything ready? Great! Let’s jump in.
Continue reading How to Find Your Book’s Target Audiences
This post is a little different from the usual fare here at Fix My Story. Today I’d like to share the story of how I restarted my blog—and how the reboot made me act like a professional.
The opportunity was just too good to pass up. It was expensive enough to hurt, but the potential payoff was enormous. Taking a deep breath, I sent the e-mail and launched myself into something much bigger than I thought it would be… Continue reading How Paying for a Big Promotion Made Me Act More Professional
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By now, you should have plenty of ideas to give yourself a leg up in promoting your book—I’ve given you
five ideas that are free and five that don’t cost much.
Today, I want to give you a smorgasbord of five more ideas. Four of these can be done for free, while the fifth idea will probably cost you somewhere around $10. Some of these ideas might require you to do a little bit more legwork and research, but they could be worth it to round out your promotional planning.
Continue reading Five More Ways to Promote Your Book
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We’ve talked about
how and why to make a budget for promoting your book. We’ve discussed five ways you can promote your book for free. And now it’s time to talk about actually spending your marketing budget.
Today, I’ll give you five promotions you can do for $5 or less. I’ll also include some ideas for how you could spend a little more if you have a larger budget or decide you’d like to borrow from next month’s marketing fund. Let’s jump in!
Continue reading Five Ways to Promote Your Book for Five Dollars
Photo credit: jppi from morguefile.com
I’ve heard it time and time again from self-published authors everywhere: “I know I would sell more books if I did some marketing, but I don’t have any money to spend on advertising.”
marketing just sounds expensive, and advertising is even worse. But there’s plenty that you can do for free or very cheap. Let’s explore it together.
Today all I want to do is ask you to set a marketing budget. I’ve talked to many authors who tell me their books don’t sell too well and they can’t afford to spend more than they’re making. And that’s a fair point. So I’m just going to suggest this: Could you afford to spend $5 a month?
Continue reading Why You Should Have a Marketing Budget—No Matter How Small