All right, everybody! Today we’re going to do a little exercise to help you generate a bunch of ideas for you to use to create a target audience for a Facebook or Amazon Marketing Services (AMS) ad. To do this exercise, you’re going to need a piece of paper, something to write with, and a timer.
It’s always an amazing feeling when you finish your latest book. You’re finally ready to release it, make your fans happy, and hopefully get some cash. You’re all set to hit that big red Launch button. But wait! Today, I want to tell you why you shouldn’t launch your book.
It’s time for more ideas for pricing your self-published book! In this third part in the series, I want to show you how to look at your market to find data that will help you choose a good price. This process can be a little bit time-consuming, but it’s very much worth the effort.
Look at Similar Books
When you’re bringing your book to market, it’s important to consider the expectations of the market based on existing books for sale. It’s highly unlikely that your book is something in a completely new category, which is to your advantage. Let’s look at how you can gather data from books similar to yours to help you decide how to price your own book. Continue reading How to Choose the Right Price for Your Book, Part 3→
Welcome to the second part in this series on choosing the right price for your book. This time, we’re going to look at the concept of markup, specifically when it comes to pricing a paperback and leaving room in your price for sales. But first, let’s take a quick look at the concept of “pretty” pricing.
Okay, so you’ve decided to take the plunge and pay for a spot on a Kindle deal site. Yay! But now you have to decide which one to choose. And then you notice that they all have different prices, they all claim to be the best, your friends say this one is better, bloggers say you won’t get good results with that one, and on and on it goes.
To wrap up this series on marketing budgets and promoting your book, I’d like to take a look at planning. I’ve explained why you should have a budget, and I’ve given you fifteen ways to promote your book for free or very cheap. Now it’s time to plan and schedule your campaigns (kinda like an army general).
Today, I want to give you a smorgasbord of five more ideas. Four of these can be done for free, while the fifth idea will probably cost you somewhere around $10. Some of these ideas might require you to do a little bit more legwork and research, but they could be worth it to round out your promotional planning. Continue reading Five More Ways to Promote Your Book→
So, you’re a self-published author hoping to get out of the I-only-sell-a-few-books-a-month rut. You’ve set a marketing budget, no matter how small, maybe even just $5 a month. There’s just one problem: Now that you look at your shiny new budget, you feel like it’s really, really small.
Do you know what a movie TV spot is? It’s simply a TV-commercial version of a movie trailer. These run about 30 seconds or less, and are generally very targeted to a specific audience. Studios will run multiple ads targeted to different groups of people, and TV is a great place to do that because one type of person likes one show, while another person will watch something entirely different. But both people enjoy the same movie.
I know you’re wondering what this has to do with you. You’re probably thinking, “I write books, not make movies. And I can’t even afford a TV ad in the first place!” I hear you. What I want to do is draw your attention to the concept behind movie TV ads—the idea of customizing your marketing efforts to reach more than one group of people. It’s something I see a lot of self-published authors gloss over in their marketing. Most self-publishers will pick a single message and hammer that home everywhere. You’ll have one talking point about your book—essentially limiting yourself to one audience.