A couple of weeks ago I finished up a series on choosing the right price for your book, looking at a number of different factors that you can use when setting your price. Today, I’d like to turn all of that theory into a more real-world example with a case study.
We’re going to be looking at a hypothetical science fiction novel. This novel can also be classified into the time travel sub-genre, and it’s about 350 pages long. We’ll also say that it’s been on Amazon for a little while now and has five reviews.
So, you’re a self-published author hoping to get out of the I-only-sell-a-few-books-a-month rut. You’ve set a marketing budget, no matter how small, maybe even just $5 a month. There’s just one problem: Now that you look at your shiny new budget, you feel like it’s really, really small.
This past weekend, I experimented with putting Finding the Core of Your Story on an Amazon Kindle Countdown promotion. If you’re not familiar with the program, it’s a feature that Amazon recently added to KDP Select. The idea is that your book goes on sale, counting back up to the normal price over a period of time. So, for example, when I did my sale, I set up five countdown milestones that each lasted 12 hours. My book began the sale at $1.99, then went up $1 every 12 hours until it returned to the usual price of $6.99.