It’s surprising to me how many authors have been convinced that one of the best ways they can build a platform is simply starting a blog. Nobody tells them what to blog about; just blog about something on a regular (usually weekly) basis and if you build it, they will come.

What doesn’t surprise me at all is how many authors I know who have started the whole weekly blogging thing, then petered off as they realize that they will quickly run out of things to talk about if they write solely about themselves, and that most of their normal readers don’t care about another blog full of writing tips.

And so, my question to you authors is this: Are you happy blogging?

If you feel like Ralphie, read on. Today, I’ll show you how to get out of the bunny suit blogging trap. Continue reading How to Write a Fantastic Author Newsletter →