Tag Archives: Kindle

Six Marketing Actions to Do Instead of Checking Your Sales Stats

Marketing, , ,

Obsessive Stats CheckingWe indie authors can be obsessive stats-checkers. You know how it goes: “It’s been an hour… better check my stats. Maybe I sold another book!

“…Nope. But maybe I’ll have sold one in another hour…”

And on it goes. We tell ourselves not to check. We even realize that it’s a little depressing to check in multiple times every day to see that we haven’t sold any more books. So today let’s think about six things you can do to drive sales of your book instead of obsessively checking your stats. Continue reading Six Marketing Actions to Do Instead of Checking Your Sales Stats →

How to Choose the Right Price for Your Book: Case Study

Marketing, , ,

Choose the Right Price Case Study

A couple of weeks ago I finished up a series on choosing the right price for your book, looking at a number of different factors that you can use when setting your price. Today, I’d like to turn all of that theory into a more real-world example with a case study.

We’re going to be looking at a hypothetical science fiction novel. This novel can also be classified into the time travel sub-genre, and it’s about 350 pages long. We’ll also say that it’s been on Amazon for a little while now and has five reviews.

What I’m going to look at in this article is the techniques from the third part in the series on choosing your book’s price. Those are the process of gathering data about similar books and doing research on what is considered a fair price by your audience. Continue reading How to Choose the Right Price for Your Book: Case Study →

Five Ways to Promote Your Book That Won’t Cost You a Dime

Marketing, , , , , ,
Photo credit: Ladyheart from morguefile.com

So, you’re a self-published author hoping to get out of the I-only-sell-a-few-books-a-month rut. You’ve set a marketing budget, no matter how small, maybe even just $5 a month. There’s just one problem: Now that you look at your shiny new budget, you feel like it’s really, really small.

Don’t worry! There are all sorts of promotions you can do for free! Let’s look at five of them. Continue reading Five Ways to Promote Your Book That Won’t Cost You a Dime →

What I Learned From My Amazon Kindle Countdown Promotion

Marketing, , ,

This past weekend, I experimented with putting Finding the Core of Your Story on an Amazon Kindle Countdown promotion. If you’re not familiar with the program, it’s a feature that Amazon recently added to KDP Select. The idea is that your book goes on sale, counting back up to the normal price over a period of time. So, for example, when I did my sale, I set up five countdown milestones that each lasted 12 hours. My book began the sale at $1.99, then went up $1 every 12 hours until it returned to the usual price of $6.99.

It was a great experience to try out the new promotion option. Some of my author friends asked how it went, so I thought I’d write up some of my takeaways. Continue reading What I Learned From My Amazon Kindle Countdown Promotion →