Last time, I showed you how to find bloggers who want to review your book. However, most of those bloggers probably haven’t even heard of your book yet. You need to let them know what your book is about and that it’s available for review before you offer a free copy.
Today, I’ll walk you through creating an e-mail template that will help you contact reviewers in a professional, compelling manner. Those bloggers will be reviewing your book in no time! Continue reading How to Ask Bloggers to Review Your Book→
If you’ve self-published a book, you’re familiar with the thirst for reviews. You eagerly watch that Amazon review count tick upward, drinking in every new review. You read and re-read your reviews, and you sometimes even share your favorite quotes from the best ones. And you feel more validated in your authorship as more reviews appear on your Amazon book page.
Authors, if you’ve written anythingunder 10,000 words, you need to submit to NoiseTrade Books New Favorite Author. The chance to earn a featured spot on their home page is an opportunity not to missed.
To wrap up this series on marketing budgets and promoting your book, I’d like to take a look at planning. I’ve explained why you should have a budget, and I’ve given you fifteen ways to promote your book for free or very cheap. Now it’s time to plan and schedule your campaigns (kinda like an army general).
Today, I want to give you a smorgasbord of five more ideas. Four of these can be done for free, while the fifth idea will probably cost you somewhere around $10. Some of these ideas might require you to do a little bit more legwork and research, but they could be worth it to round out your promotional planning. Continue reading Five More Ways to Promote Your Book→
Today, I’ll give you five promotions you can do for $5 or less. I’ll also include some ideas for how you could spend a little more if you have a larger budget or decide you’d like to borrow from next month’s marketing fund. Let’s jump in! Continue reading Five Ways to Promote Your Book for Five Dollars→
So, you’re a self-published author hoping to get out of the I-only-sell-a-few-books-a-month rut. You’ve set a marketing budget, no matter how small, maybe even just $5 a month. There’s just one problem: Now that you look at your shiny new budget, you feel like it’s really, really small.
I’ve heard it time and time again from self-published authors everywhere: “I know I would sell more books if I did some marketing, but I don’t have any money to spend on advertising.”
The word marketing just sounds expensive, and advertising is even worse. But there’s plenty that you can do for free or very cheap. Let’s explore it together.
Today all I want to do is ask you to set a marketing budget. I’ve talked to many authors who tell me their books don’t sell too well and they can’t afford to spend more than they’re making. And that’s a fair point. So I’m just going to suggest this: Could you afford to spend $5 a month? Continue reading Why You Should Have a Marketing Budget—No Matter How Small→
Do you know what a movie TV spot is? It’s simply a TV-commercial version of a movie trailer. These run about 30 seconds or less, and are generally very targeted to a specific audience. Studios will run multiple ads targeted to different groups of people, and TV is a great place to do that because one type of person likes one show, while another person will watch something entirely different. But both people enjoy the same movie.
I know you’re wondering what this has to do with you. You’re probably thinking, “I write books, not make movies. And I can’t even afford a TV ad in the first place!” I hear you. What I want to do is draw your attention to the concept behind movie TV ads—the idea of customizing your marketing efforts to reach more than one group of people. It’s something I see a lot of self-published authors gloss over in their marketing. Most self-publishers will pick a single message and hammer that home everywhere. You’ll have one talking point about your book—essentially limiting yourself to one audience.
