It’s a problem most of us face as indie authors: We feel like we ought to be selling more books, but we’re not sure how. When the KDP Select Free the Countdown deal days are up for your book, how do you continue to get exposure while you wait for more? Or, how do you maximize the effectiveness of the jump up Amazon’s charts that comes from your KDP promotion?

Perhaps the answer to both of these questions lies in your book’s categories. You probably remember when you first added your book to KDP and went through the process of deciding which categories were the best fit for your book. But did you think about the marketing benefits?

Yes, I said marketing benefits of your KDP categories. See, some categories contain more books than others, and that’s where the strategy comes in. Continue reading Smaller Ponds: How to Use Categories to Sell More Books →