Tag Archives: Facebook

Does an Author Really Need Social Media?

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Does an Author Really Need Social Media

It’s inevitable: The instant you release a book or decide you’re going to be an author, you start finding articles and advice everywhere about social media. And then the questions start:

“What’s your Facebook strategy?”

“How many times do you tweet per day?”

“Do you have a Pinterest board for each book?”

If you’ve made any attempt to think about social media as an author, you’ve probably just made your head hurt. The cloud of advice is thick and vast, and it’s generally confusing and contradictory to boot. And that leaves you wondering what you’re really supposed to do with social media.

Well, fear not. Today, we’re going to take a look at social media and find out if an author really needs it. Continue reading Does an Author Really Need Social Media? →

Two Ideas for Authors on Facebook

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Two Ideas for Facebook

For authors trying to use Facebook in their marketing efforts, it can seem overwhelming. That’s why I often advocate a step-by-step method: Learn just one Facebook “best practice” or attempt just one experiment at a time. With this approach, you’ll be able to master each technique and build your Facebook marketing prowess slowly over time, the same way you learned how to do almost anything. And so, for this article, I’m going to give you two ideas for using Facebook effectively as an author. One is just a theory for you to play with, while the other is a proven way to make your page more professional. Let’s jump right in. Continue reading Two Ideas for Authors on Facebook →

Four Don’ts (Plus One Do) for Authors on Facebook

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Four Don'ts Cover Image

You’ve decided that to succeed as a self-published author, you’re going to need a Facebook page. Good for you! But now you might be a little bit confused about how it works and what you should do. Don’t worry! Here are four don’ts and one do that will help you use Facebook as an author.

Don’t Use Your Personal Profile

I really can’t believe how many authors I’ve seen using a personal Facebook profile as an author page. They change their name to include the word author and off they go. Unfortunately, there are a few things wrong with this approach. Continue reading Four Don’ts (Plus One Do) for Authors on Facebook →