Six Marketing Actions to Do Instead of Checking Your Sales Stats

Obsessive Stats CheckingWe indie authors can be obsessive stats-checkers. You know how it goes: “It’s been an hour… better check my stats. Maybe I sold another book!

“…Nope. But maybe I’ll have sold one in another hour…”

And on it goes. We tell ourselves not to check. We even realize that it’s a little depressing to check in multiple times every day to see that we haven’t sold any more books. So today let’s think about six things you can do to drive sales of your book instead of obsessively checking your stats. Continue reading Six Marketing Actions to Do Instead of Checking Your Sales Stats

Marketing by Comparison

Marketing by Comparison

Marketing your book by comparing it to other books is something that Amazon already does for you. There’s a whole section on every book in the Amazon store labeled Customers Who Bought This Item Also Bought. The goal of this section is to get a potential customer to buy something based on their interest in another product.

If this is a marketing method that works well enough that Amazon uses it on every product, it seems like one we should take a look at! The “also boughts” section on Amazon can’t be edited, but there are things you can do to get your book in front of people based on what they are already interested in. Let’s see how you can make this strategy work for you. Continue reading Marketing by Comparison

The Top Three Story Pitch Mistakes

The Top Three Story Pitch Mistakes

If you’ve read Fix My Story for very long, you probably know that I’m big on story pitches. I call them by their Hollywood name of loglines. I’ve even written a book or two about how to make your story pitch amazing. It’s a passion of mine to make sure every storyteller who comes into my sphere of influence knows how to write a great story pitch.

Today, I want to go back to basics on story pitching. To do that, let’s look at the top three mistakes I see most often in story pitches. Continue reading The Top Three Story Pitch Mistakes

The Ultimate Indie Author Book Pre-Launch Checklist

Ultimate Indie Author Book Pre-Launch Checklist

When you’re getting ready to launch a new book, doesn’t it feel overwhelming to think about all the steps you need to make sure are done first? Sometimes, you can’t help but wonder if you’re missing a step or three. Well, in this article, I’ve created a checklist of everything you should do to get your book ready to launch and make a splash. It’s designed to help you think through the process and make sure you don’t forget anything.

In addition to the checklist, I’ve included links to plenty of articles from the archives that are relevant to each step, which will help you get up to speed on how to successfully accomplish each step on the list.

So, without further ado, here is The Ultimate Indie Author Book Pre-Launch Checklist. Continue reading The Ultimate Indie Author Book Pre-Launch Checklist

The Ultimate Guide to Choosing the Right Price for Your Book

The Ultimate Guide to Choosing the Right Price for Your Book

One of the biggest challenges we indie authors face is pretty much the entire process of setting a price for a book. I know plenty of authors, including myself, who have spent days or weeks agonizing over which price to choose. And then once the price has been set, these same authors still wonder if they made the right decision.

I believe that while choosing the right price is a difficult part of self-publishing, it’s not something you have to do blindly. And so in this mega-post, I’m going to explore a number of ways you can gather data to help you price your book without so much second-guessing. I’ll also show you how to do market research that will give you incredible amounts of insight into what price your market expects. Continue reading The Ultimate Guide to Choosing the Right Price for Your Book

Why They Won’t Subscribe: Troubleshooting Your Mailing List Offer

Troubleshooting Your Mailing List Offer

Let’s talk about mailing list offers. You know, the little extra free item you offer in exchange for somebody subscribing to your mailing list. I recommended that you set up an offer for your mailing list in an article about how you could grow your author platform, and many of you took that advice to heart and went for it.

Since then, though, many of you have written to me to say that the whole mailing list offer thing just isn’t working out. You have it all set up but you’re not seeing any change in your mailing list’s growth. What gives? Was my advice wrong?

Well, first of all, let me assure you that I stand behind my advice 100%. You most definitely should have a mailing list offer and I still say it’s one of the best ways to build an author mailing list. But there might be some things you need to fix before this strategy will really work for you. And that’s what we’re going to look at today with four reasons why your mailing list offer isn’t working.

Continue reading Why They Won’t Subscribe: Troubleshooting Your Mailing List Offer

How to Make the Most of Your Pre-Readers

How to Make the Most of Your Pre-Readers

When you’re working on your book, it’s always nice if you can start with a built-in audience. And it’s always good to get feedback on your book before you launch it. That’s where pre-readers come in.

Pre-readers are a small audience that you give early access to your book. It’s a key step in the launching your book, and you’ll want to make sure you plan to have some pre-readers help out in a couple places in your publishing plan. Let’s take a look at the two ways a pre-reader group can help you and how to make the most of your wonderful early readers. Continue reading How to Make the Most of Your Pre-Readers

Delay the Gratification of Launching Your Book

Delay the Gratification of Launching Your Book

It’s always an amazing feeling when you finish your latest book. You’re finally ready to release it, make your fans happy, and hopefully get some cash. You’re all set to hit that big red Launch button. But wait! Today, I want to tell you why you shouldn’t launch your book.

Yet. Continue reading Delay the Gratification of Launching Your Book

Does an Author Really Need Goodreads?

Does an Author Really Need Goodreads?

You may remember a little while ago I did a series on the online things an author needs to succeed. We examined websites, blogs, mailing lists, and social media in a quest to create a list of which things you really need to promote your book and which ones are optional. Today, I’d like to zoom in on one social network in particular: Goodreads. Continue reading Does an Author Really Need Goodreads?

Loglines in the Wild Is Here!

Loglines in the Wild coverLast month, I let you know that my new book would be launching on June 8. Well, that day has rolled around and Loglines in the Wild is now available!

Several years ago, after the I released my first book about loglines (a logline is single-sentence story pitch), Finding the Core of Your Story, I worked with many authors to create story pitches for their novels. While helping people write great loglines, I kept getting questions about how the process really looks in practice. The examples in Finding the Core of Your Story were largely drawn from finished films and books, which means that it’s easier to see how a logline comes together, but more difficult to see the process.

That’s where Loglines in the Wild comes in. In this new book, I’ve written eight case studies using real in-progress stories that you aren’t familiar with, which lets you see the whole process of loglining from start to finish. Looking at these case studies can help you a get clear look at how you might logline your own story. Plus, I’ve also included six new chapters of logline tips that weren’t in Finding the Core of Your Story.

Loglines in the Wild is available today on the Kindle store for a special introductory price of $2.99. Next week it’s going up to $4.99, so grab your copy now!

Also, to celebrate, Finding the Core of Your Story is on sale this week for $0.99.

Get a Free Copy of Loglines in the Wild

Finding the Core of Your StoryEveryone likes a free book, right? Until June 30, I’m offering a free Kindle copy of Loglines in the Wild to anyone who leaves an Amazon review on my first book, Finding the Core of Your Story. Once you’ve done your review, send me a link using this form and I’ll get back to you with your free book. (Already reviewed it? Cool, and thank you! Send me a link and I’ll give you a free copy.)